What do Jose Mourinho, Jo Malone, Karen Millen and Elizabeth Emanuel all have in common? They do not own the rights in their own name and brand!

My colleague Helen Burt, senior counsel at Ignition Law, talks us through a few high profile cases where things didn’t go quite right for the individuals involved and gives her thoughts on what you should look out for if you want to use your name as part of your branding.
“Names are not always what they seem.” – Mark Twain

Jose Mourinho’s name and signature have been trade marked and registered with the European Intellectual Property Office across a wide range of goods and services, including – would you believe it – aftershave, calculators and cigarette holders. However, it is not ‘the Special One’ who owns the rights in these trade marks, they are owned by and belong to his former employer, Chelsea Football Club!

Read more at: Fintech News