According to the results of a study about the portrait of a European investor conducted by experts from the automated P2P platform, modern P2P lending platforms are becoming an attractive investment tool for the younger generation of investors.

As the statistics of the P2P-service shows, the growth of the alternative credit market is determined by the increasing number of new investors rather than the readiness of experienced investors to invest more.

At the same time the portrait of an average European continental investor is getting “younger”: 52.2% of investors of the platform is the mature youth of 25-34 years old that is pushing 34.8% of the experienced generation of investors over 45 years old aside. There are fewer investors between the ages of 18-24 (7.6%) and 35-44 (5.4%) years old.