Building credibility: from buzz to yield
FinTech is a buzzword for the last five years. The echo of disruption is shimmering through the internet as a shallow golden word and diminishing its relevance at a rapid pace. Social media is splurging with trendy phrases as a financial revolution, ICO, blockchain and etc. Irresponsible madness of excessive communications brings not only advantages of this phenomena but negative side effects as well. An audience is not responding to exaggerated keywords anymore and this makes difficult to look credible for the FinTech startups.