FinTech is a buzzword for the last five years. The echo of disruption is shimmering through the internet as a shallow golden word and diminishing its relevance rapidly. Social media is splurging with trendy phrases as a financial revolution, ICO, blockchain, etc. Irresponsible madness of excessive communications brings not only advantages of this phenomenon but adverse side effects as well. An audience is not responding to exaggerated keywords anymore, and this makes it challenging to look credible for the FinTech startups.