The Whirlpool Corporation, the world’s largest home appliance maker, has acquired Yummly, a visual and semantic recipe search engine and aggregator.
According to TechCrunch, Yummly allows its 20 million users to create shopping lists and (in some locations) order food for delivery and equipment to make a meal. The site was last valued at $100 million in 2015.
Terms of the deal, which will close later this month, were not disclosed. Publicly traded Whirlpool is a $14 billion business with revenues last year of $20.7 billion. It said the deal would have no material impact. Yummly plans to stay in its offices in Redwood City, California, operating as a subsidiary of Whirlpool.
Read more at: Fintech News