Most people did not consider 2009 an ideal time to start any kind of small business — the credit markets had more or less squeezed shut, a staggering number of Americans found themselves on the unemployment rolls and the economy seemed like it might be on the brink of ruin.
But when entrepreneur Derek Cha, his wife, Annah Kim, and their two children moved to Richmond in 2009, the problem they found as most immediately pressing was the complete and utter lack of decent frozen yogurt options on offer. Having relocated from the West Coast’s fro-yo rich environment, the Richmond frozen yogurt scene left a lot to be desired.
And that was a problem they could fix.
And so in 2009, sweetFrog opened its first location in Short Pump, Va. — and the world met Scoop and Cookie, their frog mascots.
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