Stripe, a San Francisco-based payment service provider that specializes in online transactions, is expanding its arsenal of financial products to cater to the needs of data-hungry businesses.
Earlier today at Stripe Sessions, a conference for Stripe users, the company announced the launching of Sigma, a powerful analytics tool powered by SQL. The feature allows individuals to quickly pull data related to invoicing, revenue and customer payment trends (just to name a few) from their dashboard.
The analytics tool is designed for SMBs and startups without access to financial analytics platforms. Sigma is also a great option for companies that aren’t ready to invest in developing custom analytics applications – either because of budget constraints or size.
Sigma offers full customization via SQL queries, which can be saved, repeated and shared to other individuals. Customers can leverage the tool to make pivotal decisions that could affect the strategy and long-term direction of the business. For example, an individual could uncover data surrounding the number of orders over $500 from a specific country. It would also be possible to use Sigma to monitor the number of active customers during peak holiday periods.
Read more at: https://goo.gl/hncnqs